Couples Finance App @ Zeta

Zeta is a fintech app designed to help couples manage their money together. These days, couples—even married couples—often manage their finances separately. But when you have shared assets and shared costs, how do you split your finances with your partner? Zeta helps couples solve this challenge.
Company
Zeta
Role
Lead Product Designer

Solving the Problem of Finances for Couples

Every couple manages their money differently. Gone are the days of exclusively joint bank accounts. Zeta's goal was to solve couples' finance in a way that promoted mutual growth, trust, and transparency. Here's how we solved the problem:

Defining challenging personas

Our personas were a huge challenge. The individuals were uniqued but they were paired with their partner. For example, there was the partner that was eager to combine finances vs. the partner that was nervous about combining finances vs. the partner that wanted strictly separate finances—and there were combinations of all these! Our personas had different ways of going about their goals, but they all had the same goal: manage their finances in a better manner.

Deliver Quality from The Beginning

Our goal was deliver a product that was delightful from the beginning. We eschewed the typical MVP route and delivered beautiful front-ends from the beginning.

Creating a Simple but Clean Design System

In order to accomplish this, I had to create a design system that utilized easy components like simple shapes, limited colors, and even emojis.